Home: Madrid, Spain. Age: 40s is the new 20s. Birthplace: Mexico. Profession: Entertainment (Film & Television). Organization: Netflix. Title: Vice President of Content, Spain, Portugal and Nordic countries.. Pronouns: He/Him/His. Significant other: Rachel. Alma mater: Santa Clara University (BSc); Kellogg School of Management (MBA). Languages spoken: English, Spanish and Portuguese.
Current project: Working on Berlin, a spinoff of the global success Money Heist. Recent recognition: #2 in Vanity Fair’s 30 most powerful people in film and television in Spain. Latest accomplishment: Welcoming my daughter to the world. Latest contribution to others: A public / private partnership to introduce the audiovisual industry as a career to young technical professionals, resulting in direct placements on productions. What’s been your big (or biggest leap)? Moving to Spain to open Netflix’s only European Production Hub. Hobbies: Weightlifting, running, triathlons, reading, exploring restaurants, travelling, watching sports. Recent travel or adventure: Went to Maui, it was the first time my daughter got in the ocean. Last book read: Mexican Gothic, by Silvia Moreno-Garcia. Recently viewed and recommended: Arnold (Netflix).
Personality profile: Strategic, decisive, introvert, intuitive, bold, passionate, creative, courageous. What one word would your closest friend use to describe you? Persevering. Moral compass: What would my mom think of this decision? Also, would I want to see it on the front page of the New York Times? How do you define an ideal business relationship? Candid, trust based, shared goals and value creating. What is your guilty pleasure? Pizza. What natural talent have you neglected? Painting. What occupation, other than your own, do you most admire? Motherhood. And architects. What is at the top of your bucket list? Hiking in Patagonia. How do you relieve stress? Running. What is your go-to workout? Weightlifting. What ingredient is essential to your perfect vacation? Family.
What was your first paying job? Working at a donut shop, first selling, then making. What was your favorite college course? Philosophy. What was your favorite childhood toy or game? Exploring the desert and beaches. What book have you repeatedly read? Don Quixote, by Cervantes. What movie have you repeatedly watched? Home Alone. What’s prominently featured on your home or office wall? A painting my parents gifted me when I graduated from college. What’s the best advice you received growing up? Gather as much information and create as many options as possible. What is your favorite app? Linkedin. What is your go-to source of news and information? The New York Times and El País. What is your go-to source of creative inspiration? A scriptwriter friend. What company or organization do you most admire? Patagonia. What personal circumstance has had the greatest influence on your life? Immigrating to the U. S. at fourteen.
What change would you like to see in the world?
Everyone focused on protecting the environment more seriously.
What message do you want to send out into the world? Leverage your privilege to break down barriers for others. What mega-trend most excites you? Artificial Intelligence. What mega-trend most concerns you? Artificial Intelligence.
What actor would you choose to play you in the movie about your life? Javier Bardem. As a kid, what did you first want to be when you grew up? An architect. How would you choose to spend tomorrow, if you knew it was your last day on earth? With my family at the beach. What day in your life would you choose to re-live? My daughter’s birth.
Favorite quote: “Good, better, best. Never let it rest. 'Til your good is better and your better is best” (St. Jerome). Desired epitaph: He loved and was loved in return.
