Home: São Paulo, SP, Brazil. Age: 62. Birthplace: São Paulo. Profession: C-level executive. Organization/Title: Eucatex (CEO); Premier Pet (Founder). Pronouns: He/Him/His. Significant other: Simone. Alma mater: Fundação Armando Alvares Penteado (FAAP), São Paulo (Mechanical Engineer). Languages spoken: Portuguese and English.
Current project: Professional. Latest contribution to others: Sponsored the restoration of a 100+ year old school in a small town called Dourado (rural São Paulo state). Now sponsoring part of the hospital in the same town. Also donated medical equipment to a hospital in a city named Boa Esperança do Sul (also in rural São Paulo state). Latest accomplishment: Acquisition of a company in the cat litter market (adjacent product, complementary to the pet food company, Premier). What’s been your big (or biggest leap)? Acquisition in 2019 of a competitor’s large production plant, with subsequent return to profitability. Hobbies: Cycling, swimming, trail motorcycle. Recent travel or adventure: City named Bonito, famous for its many caves, rivers and native animal species. Last book read: A Liberdade é uma Escolha, by Edith Eva Eger. Recent unique acquisition: New watch for scuba diving .
Personality profile: Competitive; I like challenges and simplicity. What one word or phrase would your closest friend use to describe you? Hard worker. Moral compass: I may not be considered nice, but I’m fair. How do you define a perfect friendship? Mutual respect and trust. How do you define an ideal business relationship? Fair business. What is your greatest joy? Giving advice. What is your greatest fear? Getting sick. What is your guilty pleasure? Wine, candy. What word or phrase do you use far too often? Creativity. What natural talent have you neglected? Playing piano. What occupation, other than your own, do you most admire? Technology. What is your favorite place (or way) to spend money? Travelling. What is at the top of your bucket list? Trail cycling in the north of the country. How do you relieve stress? Cycling , swimming , scuba diving and ATV riding. What is your go-to workout? Cycling. What ingredient is essential to your perfect vacation? Good weather.
What was your first paying job? Office boy at Eucatex during school break, when I was 14. What was your favorite college course? Economics. What was your favorite childhood toy or game? Metallic cars. What movie have you repeatedly watched? Mission Impossible. Besides your parents, who has had the greatest influence on your life? My second wife. What’s the best advice you received in your career? Don’t give up. What modern technology innovation do you most appreciate? AI. What is your favorite app? Zwift. What is your go-to source of news and information? Business sites.
What is your go-to source of creative inspiration? Sites of news related to my business. What company or organization do you most admire? Suzano Pulp and Paper; NVIDIA. What world event has had the greatest influence on your life? Olympics.
What is your big idea?
My Petfood business.
What change are you working on to effect in your profession or field? Open mind every day. What change would you like to see in the world? Less politics, more work. What message do you want to send out into the world? For top executives to consider the social and environmental impact of their decision making. What widely held belief do you reject? That things will “figure themselves out”. What mega-trend most excites you? E-commerce. What mega-trend most concerns you? e-commerce.
What title would you choose for the movie about your life? The Paths of Life to Personal and Professional Fulfillment. What actor would you choose to play you in the movie about your life? Tom Cruise. Who would you like to spend an evening with, in heaven? My grandfather, who passed away before I was born. As a kid, what did you first want to be when you grew up? A pilot. After your loved ones, what object would you first save from your burning home? My documents and personal computer. How would you choose to spend tomorrow, if you knew it was your last day on earth? With family and close friends at a farm taking in the horizon. What advice would you give your younger self? Practice more sports.
Personal mission: Improve the life of my family and those who dedicate theirs to our businesses. Personal motto: Don’t complain. Desired epitaph: He made a difference in people’s lives and in the businesses he impacted.
