Life Surge

01.23.25

Life Surge is dedicated to inspiring, training and equipping others to SURGE their lives God’s way.  Founder and Chief Entrepreneur Joe Johnson speaks more about the organization’s purpose, vision and mission and how it helps to create and multiply financial resources for Kingdom Impact.

What is Life Surge?

Life Surge is a transformative organization that empowers Christians to align their faith with their professional and financial lives. Through dynamic, in-person events, we provide attendees with practical business strategies, wealth-building tools and faith-based inspiration to thrive in their personal and professional pursuits.

At its core, Life Surge operates on the “4 W’s of kingdom impact”: Worship, Wisdom, Work, and Wealth. The goal is to equip Christians to succeed in their careers and create a lasting impact on God’s kingdom. By bridging the gap between faith and commerce, Life Surge has become a movement for those looking to live their lives “God’s way.”

How did it all start?

I founded Life Surge as a young entrepreneur and upon the simple but profound realization that business can be ministry. Having been raised as a missionary’s child in Brazil, I grew up witnessing financial hardship firsthand. My entrepreneurial spirit manifested early and I started my first business at 13. After dedicating my life to Christ in my late teens, I mistakenly believed that I had to abandon business for full-time ministry. This led to financial struggles and even bankruptcy by the age of 21. These hardships actually had the salutary effect of shifting my perspective and igniting my passion for integrating faith and business. Life Surge was born from this journey - a movement to inspire, equip, and empower Christians to view their work as a platform for worship and kingdom impact.

How does Life Surge connect with its audience and grow its community?

Our approach is profoundly personal and community-driven. From the outset, we have emphasized equipping believers with actionable tools, not just inspiration. At all our events, attendees are immersed in an atmosphere of worship, learning from renowned Christian speakers, and networking with like-minded individuals.

I believe our emphasis on live events is what sets us apart. While many organizations pivoted to virtual platforms during the COVID-19 pandemic, Life Surge doubled in-person gatherings. We believe in the power of community worship and learning together.  These events create a space for believers to learn, connect, and grow as a community.

Marketing for Life Surge is driven by the mission rather than traditional advertising. Phrases like "worship and wealth for kingdom impact" and "living your life God’s way" resonate deeply with our audience. This approach has contributed to our explosive growth, with ticket sales exceeding 100,000 annually.

Why is there a need for organizations like Life Surge?

The intersection of faith and business has long been overlooked. Many church leaders have been silent on wealth creation, resulting in a vacuum where Christians aren’t equipped to manage their resources biblically or use them to impact the kingdom.

We fill this gap by providing biblically-based financial education and practical tools for business and entrepreneurship. Our mission extends beyond personal success; it’s about creating a ripple effect of generosity and stewardship that transforms families, communities, and cultures.

What challenges has Life Surge faced, and how have they overcome them?

Life Surge has experienced astronomical growth—over 46,000% in the past three years. This success, while remarkable, has not been without challenges. Scaling operations to meet the demand has been a top priority for us. Additionally, navigating the stigma that sometimes surrounds faith-based organizations in professional spaces has required strategic focus and intentionality.

Another challenge has been ensuring that we remain true to our mission amidst rapid growth. It’s easy to get caught up in the numbers, but our focus is always on the individuals who attend our events, and on their potential to change the direction of their families and communities.

How has technology influenced Life Surge’s growth?

While Life Surge is focused on in-person events, we also leverage technology to enhance our reach and impact. From ticketing systems to ongoing education platforms, technology plays a supporting role in keeping us connected to our audience.

That said, Life Surge is not focused on chasing tech trends or following fads.  Rather, our mission is to equip Christians with the tools they need to create wealth and steward it for God’s purposes. Technology is a means to that end, not the focus.

What’s next for Life Surge?

Our vision is clear: to inspire a generation of Christians to use their influence to shape culture and expand God’s kingdom. To that end, we plan to expand our offerings to include continued mentorship opportunities, online resources, and deeper dives into real estate, entrepreneurship, and financial stewardship.

I envision Life Surge as a global movement, equipping believers to excel professionally and impact culture at every level. We want to lead a movement of people surging their lives God’s way.  Our events, resources, and growing community are empowering Christians to align their faith with their work, build lasting legacies, and transform the marketplace for God’s glory.

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